TikTok users have recently been embracing the phrases “very mindful,” “very cutesy,” and “very demure,” with the latter term gaining significant popularity and being used in over 50,000 posts on the platform. The trend started with creator Jools Lebron, who uses the term in various situations in her videos. Lebron, who is transgender, has gained a large following on TikTok and her videos have garnered millions of views.
The trend of using internet slang and inside jokes on social media platforms is not new, with terms like “OK Boomer” and “Rizz” gaining popularity in the past. Even the youngest generation of social media users, Gen Alpha, have developed their unique online speech styles.
Lebron, initially known for her makeup tutorials and product reviews, saw a surge in popularity after she started using the term “demure” in her videos. Other TikTok stars, like Haley Kalil, have also embraced the trend in their content. The trend has even spawned the idea of transitioning from “Brat summer” to “demure fall” or “mindful autumn” among users.
The impact of the “demure” trend on Lebron’s life has been significant, with her being able to host events and finance her transition due to her increased popularity on the platform. The trend has also sparked creativity among users who are using the term in their content.
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