Pizza Hut is offering a unique promotion in select cities across the United States. Customers who order a large regular-priced pizza in Dallas, Texas; Charlotte, North Carolina; and Orlando, Florida will receive a special pizza box that transforms into a miniature table. The cities were chosen based on being popular moving destinations according to a Penske Truck Rental list.
The table box promotion is part of Pizza Hut’s efforts to increase sales amid declining foot traffic and overall sales in the fast-food industry. The company’s same-store sales declined 3% in the second quarter, reflecting a trend seen in other major chains like McDonald’s, Starbucks, Burger King, and Wendy’s.
The table box, made from corrugated material, folds into a base that can support a pizza box. It is available for carryout orders only. Pizza Hut’s chief marketing officer, Melissa Friebe, highlighted the convenience of ordering pizza after a move, when unpacking can be overwhelming.
This promotion adds to Pizza Hut’s recent marketing campaigns, including the “Goodbye Pies” campaign around Valentine’s Day and the “Reverse Delivery” doormat promotion last December. The company is looking to remain competitive with other pizza chains like Papa John’s and Dominos.
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