MLB, the premium lifestyle fashion brand that combines Major League Baseball’s sports heritage with fashion, has opened its flagship store in Seongsu-dong on the 14th. The store aims to combine Seongsu-dong’s trendy sensibility with the brand’s heritage to create a new fashion cultural space and hot spot.
MLB has been experiencing explosive growth, especially after entering the Chinese market in 2020, and has further expanded into Southeast Asian markets. The three-story MLB Seongsu flagship store features a unique space that blends street and fashion with vintage sensibilities and brand heritage.
The store’s interior design is inspired by MLB ballparks, with details that create a vintage mood and tell the story of a baseball stadium. Visitors can expect to see a variety of items that showcase MLB’s vintage street lifestyle, such as signature ball caps and retro-style hats.
To celebrate the opening of the Seongsu flagship store, MLB KOREA will hold a promotion for “PLAYGROUND in MLB,” a custom MLB ball cap making event. Customers who purchase more than 100,000 won will receive exclusive custom beads and wappens until supplies last. Additionally, there will be a 10% discount event for those who add the MLB Kakao channel within 10 days of the store’s opening.
The MLB Seongsu flagship store is poised to become a must-visit destination for fashion enthusiasts in Seoul, offering a unique shopping experience that blends vintage sensibilities with modern trends.
Note: The image is for illustrative purposes only and is not the original image associated with the presented article. Due to copyright reasons, we are unable to use the original images. However, you can still enjoy the accurate and up-to-date content and information provided.
